McDonald's Egg McMuffin is turning 50 years old, and to celebrate, the fast-food chain is offering the iconic breakfast sandwich to customers for its original price of 63 cents.
The promotion will take place on Thursday, November 18, during breakfast hours (6:00 am to 10:30 am) and will be offered exclusively on the McDonald's app.
"$0.63 egg mcmuffins this thurs only on the app. how are you celebrating?" said a tweet posted on Tuesday.
To celebrate, McDonald’s has also released several "fan hacks" on their website to allow customers to customize their orders.
Back in 1971, the Egg McMuffin was added to the McDonald’s menu in Santa Barbara, California when the franchise owner, Herb Peterson, decided the menu needed an unforgettable breakfast item.
"The Egg McMuffin, the first-ever quick service restaurant breakfast sandwich, joined the McDonald's menu in 1971 in Santa Barbara, California, and customers have been getting creative with it ever since," said McDonald's senior director of brand communications, Molly McKenna, in a press release. "It's been fun to see all the ways they've made it their own—whether it's adding some heat with salsa or sweetness with jam or combining it with the Sausage McMuffin, they're always innovating. I personally love to add a little heat to my Egg McMuffin."